ja_mageia

1% inspiration 99% perspiration

In recent years, after leaving Buongiorno Vitaminic, I started dealing with venture capital and so funded a new company in this field: dPixel.

dPixel deals with investments in new digital media and high-tech.
Although it is now a phenomenon of global importance, the venture capital is very underdeveloped in Italy, which particularly surprises me considering the context of deep crisis that Italy is experiencing in terms of innovation and competitiveness.

Tet within the last 10 years of Internet, Venture Capital has led some of the most important technology companies in the world. And we are only at the beginning.

I quote from a recent search of IBM "The next five years will transform the advertising industry more than what happened in the last 50 years.  Imagine a world where interactive advertising one-to-one over the traditional one and a significant part of the spaces are sold through auctions and online markets.  Advertisers know who has seen an advertisement, as he reacted and pay only on the basis of the real impact.  Consumers choose which advertisements to see and share with friends as a favorite. The publicity generated by users themselves is prevalent (and much more attractive) than dale created agencies. "

There are now a billion people on the net worldwide and three billion have a mobile phone all in one click away from our computers. In front of our very eyes there’s a constant progression towards digitalization and we are more and more aware of the new media which transforms entire sectors and rewrites the rules of entire markets.
Ten years of digital media means that those who were initially market expectations are now business tangible, measurable, identifiable and traceable.  Ten years ago, to do business on the Internet was more an art than a science, whereas today it’s become an industry, albeit in changing evolution.

In this context there is a new generation of entrepreneurs emerging all over the world who are beginning to grasp the opportunity of doing business by innovating and rewriting the rules of traditional business. Sometimes they even invent new ones from scratch.

Managers who in the past ten years, even in Italy, have worked in companies such as Virgil, Yahoo, Dada, Italy Online, Tiscali, eBay or Vitaminic to name a few.  They were a combination of sales, marketing, product development, digital content, online advertising, search engines, community, and have accumulated a wealth of incredible power completely new and extremely valuable today.

These are the new entrepreneurs who dpixel seeks to know, listening to their ideas in order to assess their real market potential. Forward Loop often find me talking about them, their ideas and their businesses. And today we face a rich market where we’re able to create new businesses and find the necessary capital in a comprehensive and highly competitive environment.